CII - ENVIRO Council

Green is the voluntary pursuit of any activity that encompasses concern for energy efficiency, environmental management, water management, waste management and recycling. Green practices ultimately lead to sustainable development and equitable growth. Today public and private sectors are seeking ways to reduce environmental and human health risks posed by climate change, natural resource depletion and toxic contamination to environment.

In this scenario, many companies have taken initiative to reduce pollution and waste generation through reduce, reuse and recycle methods. In this process, they not only are helping environment but also gaining a green corporate image in the market. The ultimate result is sustainable growth through improved profitability, reduced cost of material, adoption of cradle to cradle approach rather than end of the pipe treatment and improved waste management.

Being green is no longer a cost of doing businesses; it is a catalyst for constant innovation, new market products and services.